How to Spend 3 Days in Seoul: An Epic Itinerary

Planning to spend 3 days in Seoul but feeling overwhelmed about what to see and do? I’ve got you covered!

As someone who’s explored this incredible South Korean metropolis (and made all the rookie mistakes so you don’t have to), I’m sharing my tried-and-tested Seoul itinerary that perfectly balances must-see attractions, hidden gems, and authentic local experiences.

Seoul is truly a city of contrasts, where ancient palaces stand in the shadow of futuristic skyscrapers, and centuries-old traditions thrive alongside cutting-edge technology. From wandering through traditional Korean houses in Bukchon Hanok Village to sampling street food in bustling Myeongdong, this epic 3 days in Seoul itinerary will help you experience the absolute best of South Korea’s captivating capital without missing a thing.

Why Visit Seoul?

Seoul, South Korea’s dynamic capital, is a city that never ceases to amaze first-time visitors. As someone who initially planned just a quick stopover and ended up extending my stay, I can say this: Seoul hooks you with its perfect blend of old-world charm and cutting-edge modernity.

What makes Seoul one of Asia’s must-visit destinations? Imagine starting your morning in a 600-year-old palace, lunching at a traditional Korean restaurant where recipes have remained unchanged for centuries, shopping in futuristic malls in the afternoon, and ending your day in a neon-lit district that feels like stepping into the future.

Top 5 Reasons to Visit Seoul:

1. Incredible Culinary Scene: From humble street food stalls serving tteokbokki (spicy rice cakes) to high-end restaurants reinventing Korean classics, Seoul is a foodie’s paradise. The best part? Delicious meals can be found at every price point.
2. Efficient Transportation: Seoul’s subway system is clean, affordable (just ₩1,350 or about $1 per ride), and connects every major attraction. Even as a first-time visitor who spoke zero Korean, I found it incredibly easy to navigate.
3. Rich Cultural Heritage: With five grand palaces, countless museums, and traditional hanok villages, Seoul offers endless opportunities to immerse yourself in Korean history and culture.
4. Shopping Paradise: Whether you’re hunting for cutting-edge electronics, K-beauty products, or unique souvenirs, Seoul’s markets and malls offer retail therapy for every style and budget.
5. Safe and Welcoming: Seoul consistently ranks among the world’s safest major cities, with low crime rates and a culture that’s incredibly welcoming to foreign visitors.

A 3 days in Seoul itinerary gives you just enough time to experience the city’s highlights while getting a taste of authentic Korean culture. From exploring majestic Gyeongbokgung Palace to wandering through the traditional Korean houses of Bukchon Hanok Village to shopping in trendy Myeongdong, this guide will help you make the most of every moment in South Korea’s captivating capital.

Best Time to Visit Seoul

Seoul experiences four distinct seasons, each offering a different perspective on the city:

Spring (March-May): Cherry Blossom Magic

Weather: 50-70°F (10-21°C), occasional rain showers

Pros:

• Cherry blossoms transform the city (peak bloom typically early April)
• Pleasant temperatures ideal for exploring
• Yeouido Spring Flower Festival

Cons:

• Popular season means larger crowds
• Higher accommodation prices
• Some yellow dust from China (bring allergy medication)

Summer (June-August): Festival Season

Weather: 75-90°F (24-32°C), humid with monsoon rains

Pros:

• Lively outdoor festivals and events
• Extended daylight hours for sightseeing
• Vibrant night markets in full swing

Cons:

• Hot and humid conditions
• Occasional heavy rainfall (monsoon season)
• More crowded with domestic tourists

Fall (September-November): Autumn Splendor

Best all-around season! Weather: 55-75°F (13-24°C), crisp and dry

Pros:

• Spectacular autumn foliage (peak in late October)
• Clear blue skies perfect for photography
• Comfortable temperatures for walking
• Korean Thanksgiving (Chuseok) cultural experiences

Cons:

• Popular season with slightly higher prices
• Book accommodations well in advance

Winter (December-February): Snowy Serenity

Weather: 20-35°F (-7-2°C), cold and dry

Pros:

• Magical snow-covered palaces and mountains
• Fewer tourists at major attractions
• Winter illumination festivals
• Excellent skiing day trips nearby

Cons:

• Cold temperatures require heavy packing
• Shorter daylight hours
• Some outdoor activities limited

My personal recommendation: If your schedule allows flexibility, plan your 3 days in Seoul during either late April/early May (for cherry blossoms without peak crowds) or October (for perfect weather and fall foliage). Fall consistently offers the most reliable weather for exploring this walkable city.

Seoul Travel Essentials

Seoul’s Subway System: The Ultimate Guide

Seoul’s subway system is truly a marvel of efficiency and the backbone of your 3 days in Seoul itinerary. As someone who initially felt intimidated by the extensive network (16 lines!), I can assure you it’s actually incredibly user-friendly once you know the basics.

Getting Your T-money Card

The first step of your 3 days in Seoul should be purchasing a T-money card (₩4,000 deposit plus whatever amount you want to load). This rechargeable transportation card works on:

• Subways
• City buses
• Taxis
• Convenience store purchases

T-money cards are available at any convenience store (look for CU, GS25, or 7-Eleven) and all subway station ticket machines. I recommend starting with ₩20,000 (about $15) for 3 days of city exploration.

Using Seoul’s Subway: Essential Tips

1. Color-coded simplicity: Each line has its own color, making the system visual and intuitive. Line 1 (dark blue) connects many major attractions.
2. English everywhere: All signs, maps, and announcements are in both Korean and English.
3. Download Naver Maps or Kakao Metro: Google Maps doesn’t work in South Korea! These local apps provide real-time subway information and will be your best friends.
4. Off-peak travel: Avoid rush hours (7:30-9:00 AM and 5:30-7:30 PM) when trains get extremely crowded.
5. Operating hours: First trains start around 5:30 AM and last trains depart between 11:30 PM and midnight (exact times vary by line and station).
6. Station amenities: Major stations have everything from cafes and shops to full underground malls. Seoul Station and Gangnam Station are practically cities unto themselves!
7. Transit cost: Most single journeys cost just ₩1,350 ($1) with a T-money card, making this the most budget-friendly way to explore Seoul.

Taxis and Ridesharing in Seoul

When you’re tired after a full day of sightseeing or heading somewhere off the main subway lines, Seoul’s taxis are clean, plentiful, and surprisingly affordable:

• Regular taxis (silver/orange): Base fare ₩3,800 ($2.80) for first 2km
• Black premium taxis: Base fare ₩6,500 ($4.80) with more spacious vehicles
• Kakao Taxi app: Korea’s equivalent to Uber, with English interface available

Pro tip: Have your destination written in Korean to show your taxi driver, as English proficiency varies. Most hotels provide cards with their address in Korean for this purpose.

Airport to City Transportation

Getting from Incheon International Airport to central Seoul is straightforward:

• AREX Airport Railroad: Express Train (₩9,500, 43 minutes to Seoul Station) or All-Stop Train (₩4,750, 66 minutes)
• Airport Limousine Buses: ₩16,000 to major hotels and neighborhoods
• Taxi: ₩55,000-70,000 (higher at night) with a travel time of 50-70 minutes depending on traffic

For this 3-day Seoul itinerary, I highly recommend taking the AREX Express Train for the perfect balance of speed, comfort, and value.

Where to Stay in Seoul

Choosing the right neighborhood for your 3 days in Seoul can dramatically enhance your experience. Having stayed in multiple districts across Seoul, I can offer firsthand insights on the best areas for different travel styles and budgets.

Seoul Neighborhoods Guide: Where to Base Yourself

Myeongdong: Best for First-Time Visitors

Price range: $$-$$$

Why I recommend it: When I first visited Seoul as a complete newcomer, staying in Myeongdong proved to be perfect. This central district puts you within walking distance of multiple attractions and offers excellent subway connections to everywhere else.

Pros:

• Central location with excellent transportation links (Lines 2 & 4)
• Shopping paradise with endless Korean beauty stores
• Street food heaven with 100+ food stalls every evening
• English widely spoken in shops and restaurants
• Walking distance to Gyeongbokgung Palace and Bukchon Hanok Village

Cons:

• Can be extremely crowded, especially on weekends
• Prices slightly higher than other districts
• Not the most authentic local experience

Recommended stays:

• Luxury: Lotte Hotel Seoul (₩250,000+/night, $185+) – Spectacular views and world-class service
• Mid-range: L7 Myeongdong (₩150,000/night, $110) – Modern design with rooftop bar
• Budget: Myeongdong Rooftop Hostel (₩35,000/night, $25) – Clean private rooms with shared bathrooms

Hongdae: Best Value & Nightlife

Price range: $-$$

Pros:

• Most affordable accommodation options
• Vibrant university area with incredible nightlife
• Creative atmosphere with street performers and art shops
• Amazing local food at student-friendly prices
• Excellent transport connections (Line 2, Airport Railroad)

Cons:

• Can be noisy at night, especially on weekends
• Further from palace district and traditional attractions
• Popular with younger travelers (pro or con depending on your style)

Recommended stays:

• Boutique: Ryse Hotel (₩180,000/night, $135) – Hip design hotel with excellent restaurants
• Mid-range: 9 Brick Hotel (₩110,000/night, $80) – Modern rooms and helpful staff
• Budget: Hongdae Guesthouse (₩28,000/night, $20) – Social atmosphere with private and dorm options

Insadong/Bukchon: Best Cultural Experience

Price range: $$-$$$

Pros:

• Traditional Korean atmosphere
• Multiple palaces and museums within walking distance
• Beautiful traditional Korean houses (hanoks) all around
• Artisanal shops selling traditional crafts
• Quieter and more peaceful than other districts

Cons:

• Fewer dining options after 9 PM
• Hilly terrain requires more walking
• Limited nightlife options

Where to book:

• Unique experience: Bonum 1957 Hanok Stay (₩200,000/night, $150) – Sleep in a traditional Korean house
• Mid-range: Orakai Insadong Suites (₩160,000/night, $120) – Apartment-style rooms with kitchenettes
• Budget: Insadong Guesthouse (₩40,000/night, $30) – Simple rooms in great location

Gangnam: Best for Luxury Travelers

Price range: $$$-$$$$

Pros:

• Upscale shopping and dining experiences
• Modern, clean, and spacious accommodations
• K-pop and entertainment industry hub
• Excellent transportation links (Lines 2 & 9)
• Home to COEX Mall and Starfield Library

Cons:

• More expensive than other districts
• Business-oriented atmosphere
• Less historic charm

Luxury picks:

• Ultra-luxury: JW Marriott Seoul (₩350,000+/night, $260+) – Ultimate luxury with top-rated restaurants
• High-end: Park Hyatt Seoul (₩300,000/night, $225) – Sleek design with incredible city views
• Affordable luxury: Hotel Cappuccino (₩170,000/night, $125) – Trendy design hotel with rooftop bar

My Recommendation for First-Time Visitors Following This 3-Day Seoul Itinerary

For a perfect 3 days in Seoul, I personally recommend staying in Myeongdong for its central location and excellent transportation connections to all the places in this itinerary. If you’re on a tighter budget, Hongdae offers better value while still providing easy access to Seoul’s transportation network.

Day 1: Historic Seoul – Palaces & Traditional Culture

Your first day in Seoul focuses on experiencing South Korea’s rich cultural heritage through its most impressive historical sites and traditional neighbourhoods. This route is designed to minimize travel time while maximizing your exposure to Korean history and tradition.

Morning: Gyeongbokgung Palace & Royal Guard Ceremony

8:30 AM – 11:30 AM: Begin your day at Gyeongbokgung Palace (경복궁), the largest and most magnificent of Seoul’s five grand palaces. Built in 1395 as the main royal palace of the Joseon Dynasty, this sprawling complex offers a stunning glimpse into Korea’s royal past.

Getting there: Take the subway to Gyeongbokgung Station (Line 3, Exit 5) and walk 3 minutes to the palace entrance.

Entrance fee: ₩3,000 ($2.20) per adult

Photography tip: For the best photos without crowds, head straight to Gyeonghoeru Pavilion or the mountain-facing rear gardens upon opening.

10:00 AM: Position yourself near the Heungnyemun Gate to witness the spectacular Changing of the Royal Guard Ceremony. This colorful 20-minute performance features guards in traditional Joseon-era uniforms performing a ceremonial changing of the watch with traditional instruments and movements.

Must-see highlights within the palace:

• Geunjeongjeon (The Throne Hall): The impressive two-story pavilion where kings formally received visitors and conducted state affairs
• Gyeonghoeru Pavilion: A stunning banquet hall set on an artificial island in a man-made lake
• Hyangwonjeong: A picturesque two-story hexagonal pavilion on a small island
• National Palace Museum: Houses royal artifacts and excellent English explanations of palace life

11:30 AM: Visit the National Folk Museum of Korea located on the palace grounds (₩3,000 or free with palace ticket). Their excellent exhibits on traditional Korean daily life provide context for everything else you’ll see in Seoul.

Time-saving tip: If you’re short on time, focus on the outdoor folk village behind the main museum building, which features traditional houses from different regions and social classes.

Lunch: Traditional Korean Cuisine

1:00 PM: After immersing yourself in Korean history, experience authentic traditional Korean cuisine in the Samcheong-dong area, just east of the palace. This charming neighborhood is full of excellent restaurants housed in renovated hanoks (traditional Korean houses).

Where to eat:

• Tosokchon (토속촌): Famous for its samgyetang (ginseng chicken soup) – expect lines but fast service
• Gogung Samcheong (고궁 삼청점): Excellent bibimbap in beautiful traditional setting
• Bukchon Sonmandu (북촌손만두): Handmade Korean dumplings

Must-try traditional dishes:

• Bibimbap (비빔밥): Mixed rice bowl with vegetables, meat, and gochujang (chili paste)
• Samgyetang (삼계탕): Whole young chicken stuffed with ginseng, rice, and herbs in broth
• Japchae (잡채): Sweet potato noodles stir-fried with vegetables and beef
• Mandu (만두): Korean dumplings filled with meat and vegetables

Average cost: ₩12,000-18,000 ($9-13.50) per person

Time-saving tip: Many restaurants display plastic food models or picture menus outside, making ordering easier for non-Korean speakers.

Afternoon: Bukchon Hanok Village & Traditional Culture

2:30 PM – 5:00 PM: After lunch, head to Bukchon Hanok Village (북촌한옥마을), a hilly neighborhood where hundreds of traditional Korean houses have been preserved. Unlike artificially created folk villages, Bukchon is a living residential neighborhood where people actually live in these beautiful historic homes.

Getting there: 10-minute walk north from Samcheong-dong

Entrance fee: Free (it’s a public neighborhood)

Highlights:

• Bukchon Traditional Culture Center: Try traditional crafts like hanji (paper-making) or knot-tying
• Gahoe Museum: Small private collection of folk art and artifacts
• Viewpoint 8: The famous postcard photo spot with hanok rooftops against the city skyline
• Hanbok rental shops: Dress in traditional Korean clothing for the perfect photo opportunity

Respectful visitation: Remember that Bukchon is a residential area. Keep voices down, avoid entering private property, and be mindful of residents going about their daily lives.

Photography tip: The most iconic views are from the elevated paths between Gahoe-dong and Samcheong-dong. Follow the “Bukchon 8 Scenic Views” signs for the best photo spots.

4:00 PM: Consider renting a hanbok (traditional Korean clothing) for a truly memorable experience. Many rental shops offer 2-hour packages from ₩15,000-30,000 ($11-22). Wearing a hanbok not only creates beautiful photos against the traditional backdrop but also grants you free entry to the palaces!

Evening: Insadong & Korean Dinner Experience

5:30 PM – 9:00 PM: End your first day in Insadong (인사동), a neighborhood famous for traditional crafts, teahouses, and galleries. The main pedestrian street, Insadong-gil, is lined with shops selling everything from handmade hanji paper to traditional teas.

Getting there: 10-minute walk southwest from Bukchon

Don’t miss:

• Ssamziegil: Multi-level complex with unique craft shops spiraling around a central courtyard
• Traditional teahouses: Try Korean medicinal teas like ginseng, jujube, or citron
• Calligraphy supplies: Watch master artisans create traditional brushes and inkstones
• Souvenir shopping: More authentic crafts than you’ll find in tourist areas

7:00 PM: Enjoy a traditional Korean dinner at one of Insadong’s atmospheric restaurants. For a special experience, try:

• Korea House (한국의집): Authentic royal court cuisine in a beautiful traditional setting
• Gogung Insadong (고궁 인사동점): Famous for its bibimbap and traditional side dishes
• Sadong Myeonok (사동면옥): Specialty is naengmyeon (cold buckwheat noodles)

Evening option: If you still have energy, attend a traditional performing arts show at Korea House or the nearby Korean Cultural Center. Performances typically start at 8:00 PM and feature traditional music, dance, and sometimes martial arts demonstrations.

Day 2: Modern Seoul – City Views & Shopping Districts

After exploring Seoul’s historical side on Day 1, your second day focuses on experiencing the city’s modern attractions, iconic views, and world-famous shopping districts. Today you’ll see why Seoul ranks among Asia’s most dynamic metropolitan centers.

Morning: Namsan Seoul Tower & Panoramic Views

9:00 AM – 12:00 PM: Start your day with a visit to N Seoul Tower (N서울타워), one of the city’s most iconic landmarks perched atop Namsan Mountain. This communication and observation tower offers the most spectacular panoramic views of the sprawling metropolis.

Getting there:

• Take the subway to Myeongdong Station (Line 4, Exit 3)
• Then either:
  • Walk up the mountain (30-40 minutes uphill hike)
  • Take the Namsan Cable Car (₩9,500 round-trip, ₩6,000 one-way)
  • Hop on the Namsan Circular Bus (₩1,200 from Myeongdong Station)

Cable car hours: 10:00 AM – 11:00 PM (opens at 9:00 AM on weekends) Tower observation deck: ₩11,000 ($8.25) per adult

What to do at Seoul Tower:

• Visit the observation deck for 360° views of Seoul (the vista spans 45km on clear days)
• Attach a “love lock” on the famous fence (locks available for purchase on-site)
• Take photos with the iconic tower against the sky
• Check out the bathroom with the best view in Seoul (yes, really!)
• Visit the Teddy Bear Museum (additional ₩8,000 entry fee)

Pro tip: Visit on a weekday morning to avoid the crowds. If the morning is foggy, consider rearranging your schedule as visibility at the tower may be limited.

11:00 AM: Head back down the mountain toward Myeongdong for your next stop.

Lunch: Street Food Adventure in Myeongdong

12:00 PM – 1:30 PM: Experience Seoul’s incredible street food scene in Myeongdong (명동), the city’s premier shopping district. During the day, the main pedestrian streets are lined with retail stores, but from noon onwards, food carts begin to appear, turning the area into a culinary playground.

Street food must-tries (all priced ₩3,000-7,000/$2.25-5.25):

• Tornado potato: Spiral-cut potato on a stick, seasoned with various flavors
• Hotteok: Sweet pancakes filled with honey, nuts, and brown sugar
• Tteokbokki: Spicy rice cakes in gochujang sauce
• Gyeran-ppang: Fluffy bread with an egg baked inside
• Bungeoppang: Fish-shaped pastries filled with sweet red bean paste
• Korean fried chicken: Crispy, twice-fried chicken with various sauces
• Odeng: Fish cake skewers served in warm broth

Vegetarian options:

• Grilled corn on the cob
• Vegetable tempura
• Fruit smoothies and juices

Dining strategy: Rather than sitting down for a full meal, sample multiple small dishes from different vendors for the full experience. Most items range from ₩2,000-5,000 ($1.50-3.75) each, making this a budget-friendly lunch option.

Pro tip: Use hand gestures and pointing when ordering – most vendors don’t speak much English but are friendly and accommodating to tourists.

Afternoon: Korean Beauty & Shopping Experience

1:30 PM – 5:30 PM: After lunch, explore Myeongdong’s famous shopping streets. This district is known worldwide as the epicenter of Korean beauty products and cosmetics, with both major brands and smaller boutiques represented.

Korean beauty experience:

• Innisfree, Etude House, Nature Republic, and MISSHA: Major Korean beauty brands with flagship stores
• Olive Young: Korea’s equivalent of Sephora, carrying multiple brands
• Mask sheets: Korea’s famous face masks (often 10+1 free deals)
• Free samples: Most cosmetic shops offer generous free samples with purchase

Beyond beauty products:

• Myeongdong Lotte Department Store: High-end shopping with tax refund services for tourists
• LINE Friends Store: Character merchandise from Korea’s popular messaging app
• Artbox: Cute stationery and gift items

Cultural stop: Visit Myeongdong Cathedral (명동성당), Korea’s oldest Catholic church built in Gothic style, for a peaceful break from the shopping hustle.

Shopping tips:

• Bargaining isn’t common in retail stores but sometimes possible in smaller shops
• Look for “tax free” signs – foreigners can get tax refunds for purchases over ₩30,000
• Compare prices between stores as many carry similar products
• Most stores open around 10:30 AM and close at 10:00 PM or later

Evening: Dongdaemun Design Plaza & Night Markets

6:00 PM – 10:00 PM: As evening approaches, head to Dongdaemun Design Plaza (DDP) (동대문디자인플라자), one of Seoul’s most futuristic landmarks. Designed by renowned architect Zaha Hadid, this curvilinear, spaceship-like structure houses design exhibitions, fashion shows, and cultural events.

Getting there: Take subway to Dongdaemun History & Culture Park Station (Lines 2, 4, or 5)

Entrance fee: Free to enter the building; special exhibitions may have separate fees

DDP highlights:

• LED Rose Garden: Thousands of illuminated artificial roses in the outdoor garden (best after sunset)
• Design Museum: Rotating exhibitions of contemporary design
• Design Market: Unique souvenirs and design products
• Art Hall: Various exhibitions and installations
• Architectural photography: The building itself is a masterpiece of contemporary design

8:00 PM: Explore the nearby Dongdaemun Night Market district, one of Seoul’s most dynamic shopping areas that truly comes alive after dark. This area has multiple shopping complexes open late into the night:

• Doota Mall: 8 floors of trendy fashion open until 5:00 AM
• Migliore: Budget-friendly fashion targeting younger shoppers
• Pyounghwa Fashion Town: Wholesale markets where many retail stores source their products
• Gwangjang Market: One section remains open at night with excellent street food options

Dinner recommendation: Try either:

• Braised Chicken Alley (Dakhanmari): A small street with restaurants specializing in whole chicken cooked in broth with noodles
• Gwangjang Market food stalls: If you’re still hungry after your street food lunch, sample more authentic Korean dishes here

Night photography tip: The DDP is spectacularly lit at night and makes for stunning photographs. The contrast between the futuristic architecture and traditional market buildings creates uniquely Seoul vistas.

Day 3: Seoul Like a Local – Hidden Gems & Trendy Neighborhoods

Your final day in Seoul takes you off the typical tourist path to experience the city like a local. Today you’ll discover the creative, youthful energy that has made Seoul a cultural powerhouse in Asia, from artistic university neighborhoods to relaxing riverside parks.

Morning: Hongdae & Artistic Seoul

9:30 AM – 12:30 PM: Begin your day in Hongdae (홍대), the vibrant neighborhood surrounding Hongik University known for its youthful energy, street art, and creative atmosphere. This area is the beating heart of Seoul’s indie music scene, art community, and café culture.

Getting there: Take subway to Hongik University Station (Line 2, Exit 9)

Don’t miss:

• Hongdae Walking Street: Pedestrian thoroughfare with street performers, especially on weekends
• Stylish cafés: For every style!
• Trick Eye Museum: Interactive 3D art museum perfect for fun photos (₩15,000)
• Street art murals: The university area features constantly changing urban artwork
• Independent boutiques: Unique fashion from up-and-coming Korean designers
• Free Market (weekends only): Young artists selling handmade crafts and artwork

Café recommendation: Try a uniquely Korean café experience:

• 943 Kings Cross: Harry Potter themed café with magical atmosphere
• Zapangi: Famous “pink vending machine door” café with excellent desserts
• Café Yeonnam-dong 239-20: Interior designed to look like a 2D black and white cartoon

Pro tip: While Hongdae is best known for its nightlife, mornings offer a more relaxed atmosphere perfect for café-hopping and boutique browsing without the crowds.

Lunch: Trendy Korean Fusion Food

12:30 PM – 2:00 PM: For lunch, try one of Hongdae’s innovative restaurants that showcase modern Korean cuisine and fusion concepts.

Recommended options:

• Bau House: Korean-style pasta and innovative fusion dishes
• Taiwanese Castella: Fluffy Taiwanese-inspired cakes with Korean twist
• Hongdae Dakgalbi Street: Restaurants specializing in spicy stir-fried chicken with cheese
• Samgeori Butchers: Korean-style American barbecue fusion

For dessert: Try Korean bingsu (shaved ice dessert) at one of the many dessert cafés. Popular flavors include injeolmi (soybean powder), mango, and green tea.

Average cost: ₩10,000-15,000 ($7.50-11.25) per person

Afternoon: Han River Park Experience

2:30 PM – 6:00 PM: Head to Yeouido Hangang Park (여의도 한강공원), one of several parks along the Han River that serves as Seoul’s playground. This massive green space is where locals go to escape the urban hustle and enjoy outdoor activities.

Getting there: Take subway to Yeouinaru Station (Line 5, Exit 3)

Park activities:

• Bicycle rental: ₩3,000/hour ($2.25) for exploring the riverside paths
• Picnic spots: Bring snacks or grab convenience store items for a riverside picnic
• Han River cruise: 1-hour scenic boat tours (₩10,000-15,000)
• People-watching: Observe locals enjoying their leisure time
• Cherry blossoms (spring) or autumn foliage (fall): Seasonal natural beauty
• Banpo Bridge Rainbow Fountain: Water and light show (April-October)

Convenience store picnic: A popular local pastime is gathering convenience store items for a riverside picnic. Try these Korean picnic essentials:

• Kimbap (seaweed rice rolls)
• Fried chicken
• Ramyeon (instant noodles)
• Variety of Korean snacks and beverages

Pro tip: Time your visit to include sunset over the river – one of Seoul’s most beautiful natural displays.

Evening: Authentic Korean BBQ Experience

7:00 PM – 10:00 PM: For your final evening in Seoul, treat yourself to an authentic Korean BBQ experience. This interactive dining style, where meat is grilled at your table, is a cornerstone of Korean social life and the perfect farewell dinner.

Recommended areas for Korean BBQ:

• Mapo-gu (near Gongdeok Station): Famous for high-quality beef BBQ
• Majang Meat Market area: Fresh meat grilled right after purchase
• Hongdae area: Many student-friendly options with good value

What to order:

• Samgyeopsal (삼겹살): Pork belly, the most popular BBQ option
• Galbi (갈비): Marinated beef or pork ribs
• Bulgogi (불고기): Thinly sliced marinated beef
• Jumulleok (주물럭): Cubed beef with minimal seasoning
• Banchan (반찬): Various side dishes that accompany the meal

Average cost: ₩15,000-40,000 ($11.25-30) per person depending on meat quality

Dining etiquette tips:

• The eldest person usually starts grilling or is served first
• Wrap meat in lettuce leaves with rice, sauces, and garnishes
• Soju (Korean rice liquor) is the traditional BBQ beverage
• Korean BBQ is meant to be a leisurely experience, not rushed

Alternative evening option: If Korean BBQ doesn’t appeal, consider exploring Itaewon (이태원), Seoul’s international district with diverse dining options from around the world.

Late Night: Experience Seoul’s Nightlife (Optional)

10:00 PM onwards: If you still have energy after dinner, Seoul’s nightlife offers many options for your final evening:

• Hongdae clubs: Youthful party atmosphere with multiple venues
• Gangnam bars: Upscale lounges and clubs
• Noraebang (노래방): Private karaoke rooms for singing with friends
• Night shopping at Dongdaemun Market (open until 5:00 AM)
• Traditional tea houses in Insadong for a more relaxed experience

No matter which option you choose, Seoul offers safe and reliable late-night transportation options including the subway (until midnight), night buses, and abundant taxis.

Essential Korean Phrases for Travelers

While you can get by with English in tourist areas, knowing these few phrases will greatly enhance your experience:

• 안녕하세요 (Annyeonghaseyo) – Hello
• 감사합니다 (Kamsahamnida) – Thank you
• 실례합니다 (Sillyehamnida) – Excuse me
• 얼마예요? (Eolmayeyo?) – How much is it?
• 화장실이 어디예요? (Hwajangsil-i eodiyeyo?) – Where is the bathroom?
• 영어 메뉴 있어요? (Yeongeo menyu isseoyo?) – Do you have an English menu?
• 맛있어요 (Masisseoyo) – It’s delicious!

Pro tip: Koreans deeply appreciate when visitors make an effort to speak even basic Korean. I’ve received free food, discounts, and much friendlier service simply by using these phrases.

Mobile Apps You’ll Need in Seoul

Download these essential apps before your trip:

1. Naver Map or Kakao Map – Google Maps doesn’t work well in Korea
2. Papago – More accurate Korean-English translation than Google Translate
3. Kakao T – Korea’s ride-hailing app (like Uber)
4. Mangoplate – Korea’s version of Yelp with excellent restaurant recommendations
5. Seoul Subway – Offline subway maps and route planning

Cultural Etiquette: Do’s and Don’ts

Do:

• Remove shoes when entering homes and some traditional restaurants
• Accept and give items with both hands (especially money or business cards)
• Wait for elders to start eating before you begin
• Learn to use chopsticks (though forks are available if needed)
• Cover your mouth when using toothpicks

Don’t:

• Blow your nose at the table (excuse yourself to the bathroom)
• Write names in red ink (traditionally used for writing names of deceased)
• Stick chopsticks vertically in rice (resembles funeral rituals)
• Throw toilet paper in the toilet in older buildings (use the bin provided)
• Touch someone’s head (considered disrespectful)

Money Matters

• Currency: South Korean Won (₩/KRW)
• Cash vs. Card: Credit cards are widely accepted, but carry cash for street food vendors and traditional markets
• ATMs: Look for “Global ATM” signs for English-language options
• Tipping: Not expected in restaurants, taxis, or hotels (a refreshing change!)
• Tax refunds: Foreign visitors can receive tax refunds for purchases over ₩30,000 at participating stores

Internet Access & Staying Connected

• Free public Wi-Fi: Available in most tourist areas, subway stations, and coffee shops
• Portable Wi-Fi rental: ₩5,000-10,000 ($3.75-7.50) per day from airport kiosks
• Local SIM card: ₩30,000-50,000 ($22-37) for 7-10 days of unlimited data
• Best option: I recommend usinig an e-sim, my to go onw is Airalo

Safety Information

• Seoul is extremely safe, with violent crime rates among the lowest of any major city
• The biggest safety concerns are typically traffic-related, as drivers can be aggressive
• Emergency number: 112 (police), 119 (fire/ambulance)
• Seoul’s Tourist Police can be reached at 02-120, with English, Japanese, and Chinese support

Bathroom Etiquette & Availability

• Public restrooms are plentiful and generally clean
• Department stores usually have the nicest facilities
• In older buildings, toilet paper goes in bins, not flushed
• Many public toilets have heated seats and bidet functions
• Look for “Restroom” signs rather than gendered icons in some modern facilities

Health & Medical Information

• Pharmacies are marked with a green cross sign
• Many pharmacists speak basic English
• Convenience stores sell common over-the-counter medications
• International clinics in major hospitals offer English-speaking doctors
• Travel insurance coverage is recommended but healthcare is reasonably priced

Unique Korean Customs to Be Aware Of

• Age hierarchy: Age determines social status; you may be asked your age early in conversations
• Couple culture: Matching outfits are common among Korean couples
• Bowing: Different bow depths indicate different levels of respect
• Business cards: Exchanged with both hands and read immediately
• Group harmony: Koreans often prioritize group consensus over individual preferences

Avoiding offense: Koreans are generally understanding toward foreigners who aren’t familiar with all customs, so don’t stress too much about making minor etiquette mistakes.

Final Thoughts on 3 Days in Seoul

After countless visits to Seoul, I’m still discovering new corners of this incredible city. Three days in Seoul might seem brief, but with this carefully crafted itinerary, you’ll experience both the historic treasures and modern marvels that make South Korea’s capital so captivating.

From wandering through the elegant Gyeongbokgung Palace and traditional Korean houses in Bukchon Hanok Village to experiencing the sensory overload of Myeongdong’s street food stalls and Hongdae’s vibrant nightlife, this 3-day Seoul itinerary offers a perfect balance of culture, cuisine, and contemporary Korean life.

While 3 days in Seoul allows you to see Seoul’s highlights, many travelers (myself included) find themselves planning return trips to discover more of what this dynamic city has to offer. The warmth of Korean hospitality, the excellence of the food scene, the efficiency of public transportation, and the endless unique cultural experiences make Seoul one of Asia’s most rewarding destinations.

Seoul Itinerary FAQ

Is 3 days in Seoul enough?

While you could spend weeks exploring Seoul and still discover new things, 3 days in Seoul is enough to experience the major highlights. This itinerary balances historic sites, modern attractions, and cultural experiences to give you a comprehensive taste of what makes Seoul special. If possible, adding a fourth day would allow for a day trip to the DMZ or more leisurely exploration of neighborhoods.

What is the best time of year to visit Seoul?

Seoul shines in spring (April-May) and fall (September-October) when temperatures are pleasant and the city’s landscapes are at their most photogenic. Spring brings cherry blossoms, particularly beautiful along Yeouido’s streets, while fall treats visitors to stunning autumn foliage on Seoul’s many mountains. Summer can be hot and humid with occasional monsoon rains, and winter is quite cold but offers unique experiences like snow-covered palaces and festive holiday illuminations.

How do I get from Incheon Airport to Seoul?

Incheon International Airport is connected to Seoul by several convenient options:

• AREX Airport Express Train: ₩9,500 ($7), takes about 43 minutes to Seoul Station
• AREX All-Stop Train: ₩4,750 ($3.50), takes about 66 minutes to Seoul Station
• Airport Limousine Bus: ₩16,000 ($12), offers direct service to major hotels and neighborhoods
• Taxi: ₩55,000-70,000 ($40-52), takes 50-70 minutes depending on traffic

Pro tip: The AREX Express Train is the best combination of speed, comfort, and value for most travelers.

Do people speak English in Seoul?

English proficiency varies widely in Seoul. In tourist areas, major hotels, popular restaurants, and attractions, you’ll usually find English-speaking staff or English menus. Most young Koreans have studied English and can communicate at a basic level. However, in local establishments or off-the-beaten-path locations, English may be limited.

Learning a few basic Korean phrases will enhance your experience and is appreciated by locals.

Is Seoul expensive to visit?

Seoul offers excellent value compared to other major world capitals. Here’s a general cost breakdown:

• Budget stay: ₩30,000-60,000 ($22-45) per night
• Mid-range hotel: ₩100,000-200,000 ($75-150) per night
• Local meal: ₩7,000-15,000 ($5-11) per person
• Coffee: ₩4,500-6,000 ($3.50-4.50)
• Subway ride: ₩1,350 ($1) with T-money card
• Palace entrance: ₩3,000 ($2.20)

Overall, Seoul offers more affordable dining, transportation, and cultural experiences than Tokyo or Hong Kong, while providing similar world-class amenities and infrastructure.

Is Seoul safe for tourists?

Seoul consistently ranks as one of the safest major cities globally. Violent crime is extremely rare, and even petty theft is uncommon. Women travelers frequently comment on feeling safe walking alone, even at night in most areas. The biggest dangers are typically traffic-related, as drivers can be aggressive.

Basic precautions like being aware of your surroundings apply as they would in any major city, but you can generally explore Seoul with confidence at any hour.

What should I not miss on my first trip to Seoul?

If you’re short on time, prioritize these quintessential Seoul experiences:

1. Gyeongbokgung Palace + watching the guard changing ceremony
2. Bukchon Hanok Village for traditional Korean architecture
3. Korean barbecue experience with soju (local rice liquor)
4. Street food adventure in Myeongdong or Gwangjang Market
5. N Seoul Tower for panoramic city views
6. Jimjilbang (Korean spa) experience for authentic local culture

How can I avoid crowds at popular Seoul attractions?

• Visit palaces first thing in the morning (9:00 AM)
• Explore Bukchon Hanok Village on weekdays before 10:00 AM
• Shop in Myeongdong during weekday afternoons rather than weekends
• Visit N Seoul Tower on weekday evenings
• Explore markets mid-afternoon when they’re less crowded

Can I visit the DMZ from Seoul?

Yes, the DMZ (Demilitarized Zone) is one of the most popular day trips from Seoul. However, you must join an authorized tour as independent travel to the DMZ is not permitted. Tours range from half-day options (5 hours) to full-day experiences (8-10 hours) and must be booked at least 48 hours in advance with your passport information.

For the most comprehensive experience including the Joint Security Area (JSA), book with a reputable operator like GetYourGuide.

What’s the best way to exchange money in Seoul?

The best exchange rates are typically found at:

1. Money changers in Myeongdong shopping district
2. Nonghyup Bank (offers good rates with no commission)
3. Incheon Airport exchange booths (surprisingly competitive)

Avoid hotels and tourist area currency exchanges, which typically offer the worst rates. ATMs with Global/International networks are also widely available if you prefer to withdraw cash directly.

What should I know about Korean street food safety?

Street food in Seoul is generally very safe, with high hygiene standards. To ensure the best experience:

• Choose busy stalls with high turnover
• Watch for vendors wearing gloves
• Food should be cooked thoroughly and served hot
• Carry hand sanitizer as many street stalls don’t have handwashing facilities

Myeongdong and Gwangjang Market have some of the cleanest and most reliable street food vendors in the city.

Did you find this 3 days in Seoul itinerary helpful and you are planning a trip to South Korea soon? Check out my blog posts about Busan.

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